000 01085 a2200289 4500
001 99047576
005 20170615095220.0
008 990909s2000 mau b 001 0 eng
010 _a 99047576
020 _a0316316962 :
_c$24.95
035 _a(NjBwBT)bt 90000404
040 _aDLC
_cDLC
_dDLC
_dNjBwBT
042 _apcc
050 0 0 _aHM1033
_b.G53 2000
069 _a07234853
082 0 0 _a302
_221
090 _a302 GLA
100 1 _aGladwell, Malcolm,
_d1963-
245 1 4 _aThe tipping point
_b: how little things can make a big difference /
_cMalcolm Gladwell.
250 _a1st ed.
260 _aBoston :
_bLittle, Brown,
_cc2000.
300 _aviii, 279 p. ;
_c21 cm.
504 _aIncludes bibliographical references and index.
520 _aAn introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
650 0 7 _aSocial psychology.
_2Sears
935 _a012903
999 _c4704
_d4704