The tipping point : how little things can make a big difference / Malcolm Gladwell.
Publisher: Boston : Little, Brown, c2000Edition: 1st edDescription: viii, 279 p. ; 21 cmISBN: 0316316962 :Subject(s): Social psychologyDDC classification: 302 LOC classification: HM1033 | .G53 2000Summary: An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.| Item type | Current location | Call number | Status | Date due | Barcode |
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Spaulding Memorial Library | 302 GLA (Browse shelf) | Available | 17366 |
Includes bibliographical references and index.
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
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